Remember those days (what feels like) so long ago, back when the sun shone, casting those especially steep fall shadows toward the dimming of the day? Back in October, Lovingly, a national tech company based in a nondescript office building in Fishkill, wrote into A Little Beacon Blog to let us know of a time where they randomly walked the streets of Beacon to hand out flowers.

It was Lovingly’s way of stepping out from digital life to get the word out and meet people in real life, to see their reactions to randomly receiving flowers, which is what Lovingly is all about.

As a tech company, Lovingly has a unique approach to flower delivery: They make it easy to order online, but they really specialize in crafting your moment and translating that into a flower arrangement. Meaning, if you’re sending flowers for a message of love, or sign of sympathy, you select that category before you even shop for any bouquets and get lost in options. Lovingly hooks you up with a local florist who is going to curate your bouquet.

Lovingly works with local florists to be the artists behind these flower arrangements, and prides themselves on being a fair florist-to-customer connector who cares about the florist and how their brand is reflected in the transaction. Lovingly even found an Adam Ruins Everything episode (watch it below) about this, as apparently it’s a thing that local florists have to deal with.

There are several florists in Beacon you could call directly to get your flower on (Tin Shingle did when finding a dried flower arrangement for the new Mini Meeting Space that people can rent in Beacon), like Batt’s Florist, Raven Rose, Flora Good Times, and Junko’s place next to the Kumon Learning Center (yellow house building that was formerly Trendy Tots; it’s best to walk into that florist for on-the-spot ordering, but is a great source for helium and air balloons).

This seems a neat concept, and it’s really neat that Lovingly is a tech company based in the Hudson Valley. Travel company Via Hero is another local tech company, based in Beacon on Main Street, who we featured before when they posted a Job Listing with A Little Beacon Blog and promoted their “Hello, We Want To Meet You!” party in the fall.