In celebration of its 45th year, the Spirit of Beacon organization has selected a new logo in an attempt to bring more color and a sense of what makes Beacon Beacon to its branding. The design direction from the Committee was to “reflect Beacon as a community,” and to “reflect Beacon in its unique location between the mountain and the river, with buildings and houses in between.”

Four designers submitted unique looks, and the Committee had a hard time deciding which one to select. The chosen logo was from Kim Dei Dolori. She said: “I loved the direction and challenge of showing our town tucked between the mountains and the river and had so much fun coming up with this design. You’ll see nods to iconic Beacon landmarks and the playful, quirky font gives a warm feeling of nostalgia with a handmade quality. I hope you enjoy it!”

Thanks to sponsors and donors, the Spirit of Beacon was able to award the selected designer $300. Sponsorships and Donations are still open. See all of the designs here, and more from the design challenge.