Beacon’s famed comic book shop, The Underground Beacon, has been saved by a customer, after the shop announced via Instagram that they would be closing due to a terminally ill family member and raising rent on February 16, 2020. That family member was owner Albert Mas’ mother, Anne, who passed on Sunday, February 23, 2020. “She was the true matriarch of the family,” says Albert’s wife, Courtney Mas, of her mother-in-law. Albert and Courtney have a young daughter, Violet Mas, who has grown up with the shop since it opened in June 2018.
According to an article in the Highlands Current, Albert and Courtney had enough money saved to take the shop through 2019, but after holiday sales slowed, and with his mother’s declining health, the boxes of comic books stored in a corner that held $20,000 worth of inventory was daunting as customer tastes change and can make inventory obsolete.
Albert told the Highlands Current that writing the announcement to close was one of the hardest things he has ever done. The flip side, however, of the announcement was how the community came out to help the shop, which warmed Albert’s heart. “I didn’t expect the magnitude of the positivity that I got from people,” he told the Highlands Current. “I was in a dark place, and it changed my whole attitude.” Note that in the announcement post, a somber black-and-white version of the normally colorized version of the shop’s logo was used.
Flip the page to a new chapter, and in walk Michael and Ash Lioce and their 3 children (Marvel Anne, Dom, and Lita), loyal customers of The Underground Beacon. It turns out, Mike, a freelance television editor and comic collector, had a secret dream of owning and running a comic book shop. With the start of his growing family, his children rekindled his desire to collect and explore comic books. In Albert’s announcement to close, he did state he and Courtney were open to a partnership or buy-out. A new dream was born.
How The Partnership Came To Be
Michael and Ash heard about the closing during an event. “We learned about the story from a friend at a toddler’s birthday party. That friend had heard through their social media. Though we follow the store in social, for some reason, it didn’t come up in our feeds,” Michael and Ash told A Little Beacon Blog. “As soon as we found out, we reached out to Albert and Courtney. Our emotions were panic and excitement. We wanted to be involved and wanted it to be a family venture. We are so grateful that the Mas’ were happy to partner with us. It has always been a dream of Michael’s to start a comic book store. He dipped his toes in a couple of times, but timing and money never quite worked out.”
After a few nail-biting days of The Underground Beacon posting hints of a continuation, and that the regular Wednesday comic book release days and Friday “Magic The Gathering” days were still on, The Underground Beacon announced on Sunday that the new partnership is official.
As for the location, are they staying? “Usually comic shops grow into a place this big,” Albert told the Highlands Current. “But when I was looking for spaces, this was the best one for the best price… It’s my dream space.”
Also on Sunday, The Underground Beacon has confirmed to a A Little Beacon Blog that they are staying in their current location at 462 Main Street in Beacon.
Available At The Underground Beacon
The best way to discover what is available is to go in, but there are several ways to use the comic book shop:
Wednesdays: comic book release days
Fridays: “Magic The Gathering” days
Skateboard designs and repairs: A new skateboard vendor is scheduled to come in April to do design and repair.
Kids’ birthday parties: The shop has a back room where many of the events take place, including kids’ birthday parties. A hit for indoor parties and shared video gaming experiences.
Toys and collectibles: Everything from collectible action figures to board games to books to cards.
Video game tournaments, comedy shows, etc.: Events galore at the shop. Keep stopping in to learn about them, and follow on social media. But don’t depend on digital - go inside in person!
Hooray! We’re so glad to see The Underground staying.
