Storefronts on Main Street in Beacon have been preparing for pandemic protection for the week prior to the shutdown of all non-essential businesses mandated by Gov. Andrew Cuomo on Friday, to go into effect on Sunday night (March 22, 2020) at 8 pm.

If you are vising Beacon this weekend - or any day, now that every day could be a weekend day depending on what industry you work in - you won’t find a shopping experience. We are social distancing, walking past closed shops, longing to go inside, our faces pressed up against the storefront glass. We are walking as families, as dog owners, as solo people. We are trying to stay in our spheres - meaning that tight-knit group of people you live with - to help reduce the spread of coronavirus.

The people we pass on the street might be two or four friends getting out of New York City for the day to get fresh air. Totally understandable. But you have got to get it. You have got to sphere-up. You have got to not walk so close to your friends. Seriously. It’s awkward. Every single celebrity is telling you to do it. Every single celebrity in California and New York are out of work because their production literally has been shut down, or their huge concert canceled.

We HAVE to spread out from one another and stay in out sphere if we want this thing to end and for shops to re-open and for movies to come back into the theaters.

The First Round Of Closures

The first round of closures, with the 50% occupancy mandate, was pretty shocking. Then the mandate of movie theaters and gym closures came. That was devastating to those industries. In one day, everyone got to know the Zoom app (what is this thing?!) when kids started using it for digital playdates, and the parents were using it for work meetings, therapy sessions, and now yoga and Pilates classes to retain an ounce of normalcy.

Can The Internet Hold It All?

The Internet started breaking. Gov. Cuomo mandated that data providers provide more data to customers regardless of what plan they purchased (this is a different problem than all of the bandwidth being sucked up… although it’s a freebie solution that may or may not be possible as infinite data is sucked down into smartphones everywhere).

Netflix throttled streaming in Europe, and today, Disney+ took similar action by limiting streaming by 25% in a move requested by European government. “[Disney+] said Thursday it will limit the streaming quality of its content for the next 30 days for users in Europe to relax the strain on communications networks caused by the coronavirus lockdown,” according to an article in Deadline.

Businesses in Beacon

Businesses in Beacon quickly shifted to online shopping. If some had been doing it only a little bit, they jumped in with both feet to figure out how to make it work.

A Little Beacon Blog is tracking it all in our Shopping Guide. Visit that Guide and refresh it on your phone. As we learn of updates and changes to what shops are delivering, how they are offering contact-less payment, etc. the shop’s information will be updated in the Shopping Guide and Restaurant Guide.

This Tearful (Temporary) Goodbye (But Available For Pick-Up!) From Flora Good Times

This Saturday morning, the saddest Instagram post came up. Sad but truthful and appreciated. It’s from Flora Good Times. Owner Corinne Bryson bought the shop from the former Mary Fris (read her interview with ALBB here after that transition). Within the year she has been told to shut her new business, a move she supports in the name of public health, but one that is not without deep struggle and hardship.

We will leave you with Flora Good Times’s temporary goodbye post. Read it, and then go back and buy from her. She does pickup, and you’ll want to experience whatever energy you can from that sweet shop.

From Flora Good Times via her post on Instagram:

“I know the news is changing so quickly it feels like whiplash these days.

”A few things have changed for us over here today. Previously posted that we would be open tomorrow and Sunday. This is partially true, but only Saturday and only for curbside pickups or pre-orders! Our little store is not easy to socially distance within, so for the next while, only appointments/pickups allowed inside the shop. Sunday we will be closed.

”Secondly, I posted today that I wasn't sure about curbside pickups next week and moving forward. I think we will make it happen for you. I'll take orders Sunday-Tuesday for Wednesday and Friday pickup at designated times. What we have available is on our highlights, but please ask if you're looking for something you might not see. The store is full of treasures!

”Finally, I will not be focusing on flowers until I can properly reopen. We have cleaned out the fresh flower area as it's typically the part of our business running on the smallest margins with the most physical loss. We do have dried flowers available, or if you are looking for fresh flowers, I am happy to turn you to a handful of wonderful local florists who are slinging flowers however they can.

”Today has been weird. No shame in saying I've cried in the grocery store every time I've been in it this week. But, I've also spent a lot of time remembering that this pandemic is really teaching us something that I've been told all along -- health is the most important thing. And I'm grateful that I am healthy and those that I love are healthy. I hope you are also healthy and surrounding yourself with light in whatever way you can ♥️ Last thing, I heard a lovely Norwegian proverb today that I'm holding with me for the foreseeable future: "It will either go well or it will pass." Either sound great to me right about now.”

Wishing all of our Main Street business friends the very best as we soldier through this. Please continue to make your life happy by ordering the treasures you find inside. How fun to shop differently now: by gazing through the storefront window, and the shop owner brings you something.