Mr. Bell's & Amy's Braids Salon Businesses Destroyed In Fire On Main Street In Beacon

UPDATE 7/12/2022: GoFundMe fundraisers have been created!
Click here for Mr. Bell’s GoFundMe Fundraiser.

Click here for Amy’s African Braids GoFundMe Fundraiser.

On Wednesday afternoon (7/6/2022) at around 3pm, several fire engines pulled up to Main Street and Willow Street, and did not leave. Several more fire trucks from other fire engine companies pulled into town, including Rombout Fire Company, an all volunteer company serving the Town of Fishkill, as well as multiple trucks from Central Hudson.

With such a collection of trucks over the course of several hours, one might have expected to see flames billowing out of a building on Main Street. But no such flames were seen, nor billows of black smoke against the blue sky.

However, inside of Mr. Bell’s Unisex Main Street Beauty Salon, a line of fire had spread up a wall to the back going up the ceiling, with smoke coming out the bottom of the front door, according to a local person who spoke with the woman who first reported the fire.

Mr. Alvin Bell’s shop, before the fire. Read all about his decades-long history with Beacon.

No one was inside the shop, and no one was hurt. Mr. Alvin Bell and his wife Shirley were at home, done for the day, and the stylists of Amy’s Braids had left the shop and locked up, according to Mr. Bell and a stylist from Amy’s Braids. If you don’t know Mr. Bell, he is iconic, and a deep part of Beacon, having opened his shop decades ago after being laid off as the lead pressman at the Nabisco box printing factory, which is now Dia. He restarted his career at the age of 54, following his wife in hair styling, which was his passion at a very young age.

According to a local person, a woman was handing out free pizza from Big Vinny’s, the new pizza and cannoli shop (not new to New York, however), and noticed a line of fire traveling up the right side wall and up the ceiling, with smoke pouring out of Mr. Bell’s and called 911.

The fire engines arrived and worked to control and put out the fire. According to a firefighter, Beacon’s Chief Gary VanVoorhis will put out a media release soon, as the investigation is ongoing.

According to a neighbor, some smoke spilled into neighboring units, including John’s Shoe Repair, the cobber ALBB has blogged about before. When approached to see what of his business assets were damaged, the cobbler was the most concerned about retrieving customer’s shoes for them, rather than commenting about any loss.

After the fire was put out, Mr. Alvin Bell and his wife Shirley stood outside of their shop, bewildered. Shriely what as a total loss, saying they had lost everything. Furniture, photos, memorabilia. On the walls were photos of their lives as they grew the salon business in Beacon, as well as Shirley’s career. She started as a stylist, and pivoted to West Point, where she retired as a government inspector. The photo of that retirement, she said, seemed to be gone in the now rubble of the shop.

Mr. Bell was chipper as usual, in his ever-dapper clothes, but he expressed the most concern about his photo with Pete Seeger, as well as his boxing gloves. A Dutchess County Fire Investigator brought to Mr. Bell a stack of jewelry boxes, with at least one containing cuff links. His next recovered item was a suitcase that Mr. Bell was quite excited about.

However, the inspector could not yet find the photo of Pete Seeger, but suggested that a pair of boxing gloves might be salvaged.

The stylist at Amy’s Braids was equally stunned, amazed this had happened. When asked if she lost anything, she only commented that she was simply grateful she was not inside to get hurt. When asked where she could be found braiding again, she slightly shook her head and suggested her home.