Berte To Close This Summer After 6 Years In Business - Sale On Products and Fixtures
/Founded in 2018 by Aimée deSimone, Berte is a curated home decor and gift shop, specializing in handcrafted goods and modern design that bring joy and fun to your day to day. It is a boutique curated with products - "the kind you can actually live with, not just admire" Aimée aimed to make her shop "a haven of warm aesthetics and approachable design."
Coming to Beacon from the TV and Film industry, Aimée "harnessed my love of research, passion for storytelling, and discerning eye to craft a brand that places human beings at its very core. Inspired by my own travels and admiration for local shops, it's been a dream to see Berte become a must-visit destination for design-minded customers looking for inspiration and joy."
Adored by the media. Berte was featured in Glamour, HGTV, InStyle, ApartmentTherapy, Food& Wine, Chronogram, Hudson Valley Magazine, and other publications.
Neighboring businesses expressed sadness at the announcement. Vintage shop Blackbird Attic commented: "So sorry to hear of this news, I know how difficult the decision must have been 😞. I’ve always envied your shop, perfectly curated, you will be missed on Main! ♥️"
Fellow collaborator on local events, Hyperbole, also felt the loss: "We love being your neighbors and friends. Everything you’ve built and accomplished is so inspiring. We will miss you, Berte — but on to the next big project ❤️"
The jeweler King and Curated saw the positive: "What a great chapter it was! Glad it brought us together. Excited for you mama. All is well that ends well. You’ll be missed on Main. ❤️"
Berte’s Closing Letter
Aimée made the announcement through Berte’s Instagram:
“Hello Dear Friends,
“After six inspiring years, Berte will be closing its doors at the end of the summer.
“This has been a very difficult decision to make, but we are simply at a point where it is no longer sustainable to continue on with the business. I am deeply grateful for the support and love you have shown us over the years, and would like to celebrate our time together with a special closing sale.
“Thank you from the bottom of my heart for being a part of the Berte community. I truly feel like the luckiest person in the world to have worked on my dream shop for so long...something I never could have done without your support.”
Everything On Sale
The sale continues in a schedule of markdowns. Do visit the shop to get the latest.
July 8-17 - 30% off Full Price Inventory, 10% off Sale
July 18-24 - 40% off Full Price Inventory, 15% off Sale
July 25-31 - 50% off full price inventory, 20% off Sale