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Don’t all rush at once…space yourselves…but one of the most innovative shop windows in Beacon right now is at Echo Boutique at 470 Main Street, on the east end of town near the mountain. This boutiques with a wide curated selection of women’s clothing, kids toys, and some men’s accessories as well, was one of the first stores to voluntarily shut down - even before the Executive Order. Now, they are one of the first windows on Main Street to organize inventory in such a way that people can shop by number from the other side of the glass.

Owner Karen Donohue has a 14 year old daughter in school. When districts closed state-wide, so too did she on Main Street. Trouble is, Karen did not have a website to fall back on while her doors were closed, and remain closed during the phased reopening across the country and in Dutchess County specifically. But Karen is no newbie. She is a veteran of Main Street, having run her shop here for 19 years, always changing its inventory and display, depending on her mood and customer reactions. “I opened the shop a short while before 9/11 happened, so I wasn’t sure I’d survive. But I’m still here,” she tells A Little Beacon Blog. Karen also lives with Lyme disease, so summoning strength can at times be challenging.

“I started in a little 10x10 space as an art gallery next door to where the Korean deli, Seoul Kitchen, used to be.” That small storefront space she is referring to changed to a home brew beer shop for a minute, and is now part of No. 3 Reading Room & Photo Books Works, who bought the building and transformed it to an artist studio live/work space. “470 Main Street is my 3rd space on the east end of Main Street. I went from the little one to around the corner, which later became Waddle and Swaddle and is now Hyperbole. Then to my current spot at 470 Main Street, which is basically two storefronts in one.”

Extremely comfortable in the visual, physical space, Karen has a degree in photography from Rochester Institute of Technology (RIT) and went on to be a prop stylist for almost a decade. Her window displays are known in Beacon for being extremely imaginative.

When she was comfortable with reopening in her own way, she and her daughter headed back into the store to bring as much as they could to display in the windows. Parents were eager to buy the toys she carries in the store, both to support her, and also to benefit from her educational and science-based selection.

Each item in the window is labeled in a box, and a sign with ordering instructions is taped in the window. Customers are told to snap a picture or simply text 845-863-3166 with what they want, and porch delivery within Beacon will be arranged. We can tell you this, however: this is a fraction of what you’ll find inside of Echo. Karen is always going to market to bring back new designers and toy makers. If you need something else, just ask her!

As for the lovely bras you see in the window, those are from The Bra Fit Expert, Christina (Tina) Faraj, who permanently pops up inside the shop with her wide selection of high quality women’s under things and comfy PJs. The benefit of Tina was her expert fitting, but if you contact her, she can telacoach you through a fitting christina.faraj@gmail.com.

When A Little Beacon Blog first shared a video of her shop in our Instastories, the positive reaction we received was swift. Several people shared heart eye emojis and explained: “Genius!”

What Beacon’s shop owners (and shop owners across the country) have done to stay connected to their customers has been astonishing. Many don’t qualify for unemployment because of their business entities, and applying for the PPP loan could be challenging, depending on what type of business they are. Translation: some businesses receive a fraction of stimulus funds, as some business owners are stuck between a rock and a hard place with how rules around these stimulus monies work and change on an almost daily basis.

Main Street business owners are always hustling hard, and they rose to the challenge of this crisis.

Shop Echo at 470 Main Street by shopping their window (spacially distance yourself), and look in their Instagram for product postings, as well as their Facebook.

Desperate times called for desperate measures. My daughter had completed a lot of jobs around the house to earn enough money to order two outfits from the Target brand American Girl Doll series, Our Generation. Persistently, she earned the money, researched the outfits, and had us place the order online for curbside pickup at Target. Finally it arrived via email notification, and it was ready for pickup. Trouble is, we weren’t ready to drive up to the store in Poughkeepsie until days later, and that’s when the next email came in on a Sunday: “You missed your pickup window, and your items have been placed back on the shelf, and your order refunded.”

#ParentFail. The Sunday that the refund email came, I got into the car and headed up Route 9, mask and wipes in hand, to go inside of Target to get those outfits back off the shelf. At the time, Target had a corner in the front of the store that contained bags of orders, similar to how they do it at Christmas when orders from other stores get shipped to yours for pickup. This corner has since been replaced with swimwear, but at the time, it’s what a store associate searched through to find the outfits.

The outfits weren’t there, so I went deeper into the store, all the way to the Kid section, to sadly not find those outfits, but did find two others that would work. It was 6pm on a Sunday, and foot traffic in the store was low. Social distancing felt fine. In the name of journalism, I headed back to Target the following Sunday at 2:30pm to test a busier time, days after the May 15th Reopening Day in New York.

Social distancing had gone out the window at Poughkeepsie’s Target. Being used to Beacon’s vibe of politely moving out of the way for each other in the social distance dance, this two-step wasn’t really happening here, yet. There were some COVID-19 changes, however.

Clothing, Beauty and Book Isles Are More Spacious

Target in Poughkeepsie used to have some very cramped clothing isles. So cramped in fact, that a Target shopping cart wouldn’t fit through. Those isles have since been cleared out a bit, and the feeling is more breathable. The Beauty section has been opened up, where once it too had corners so tight, the cart would barely turn the corner. The books, which were crammed into the back of the Electronic section, have been brought out more into the Toy section, so browsing through them is easier and more spacious.

The entire Sports section has been moved and replaced with Pets, yet in the back corner of the store, which is usually reserved for changing seasons (think Back To School, Christmas Decorations, Patio Furniture) also has more room to browse. When asked if these more spacious changes were COVID-19 related, a store associate answered that they were planned in the works the before the pandemic hit, and just happened to be COVID-19 friendly. ALBB has not confirmed with Target Corporate yet to see if this layout change really was a coincidence, but if we get confirmation, this article will be updated.

The main isle of Target is still crowded, with people moving in any direction, not minding how close they are moving past each other. Another citizen shopper reports in to A Little Beacon Blog that at Adams, just down the Route 9 strip, isles have been marked with direction arrows, and the number of people allowed into the store at Adams has been limited.

Masks and Cleaning Inside Of Target

Signs posted at the entrance tell everyone to wear a mask inside of Target. Most everyone had one on, and at one point, an announcement came over the loud-speaker, thanking people for their cooperation in wearing masks, and to continue doing so.

Target associates have been assigned to cleaning surfaces of the drink refrigerators and shopping carts. Meanwhile, up the parking ramp at Best Buy, that retail location remains closed to the public, but with curb-side pickup that has been happening since the shut-down. In-home installations, however, have resumed. For example, if you buy a stove from Best Buy, their team can come in and install it for you.

As of this post (5/19/2020), Starbucks inside of Target remained closed.

Overall, the vibe at Target was crowded. If social distancing is important to you, and you don’t want to leave feeling like you need to take a shower, then you’ll want to go at off-times, like in the morning during a weekday. This writer did take a shower after the afternoon trip on Sunday. There were too many people.