Reservoir & Wood: A New High End Fashion Boutique in Town

Reservoir and Wood is Beacon's newest high end fashion boutique, and if you take a look at their blog of the designer {EM} Reservoir, you'd know that NYC fashion came to Main Street in the Hudson Valley. Yet, {EM} Reservoir the clothing line, named after founder and designer Erin Murphy, is a religion of city and country for a fashionable yet functional wardrobe, which you would not suspect from their blog, which tumbles with big style outlets like The Emerging Designer, @ShowRoomNewYork, StyleCartel, and the Hudson Valley's own Chronogram.

But take a look at the bio of {EM}'s founder, and you'll get the drift: "Erin often describes {EM} Reservoir as 'a brand for those that pot and pick their own strawberries before tossing them into a glass of champagne.' A perfect representation of her own lifestyle AND wardrobe."

I knew something was different about Reservoir & Wood when Ruby, Cole and I stopped into her shop and saw the fly-fishing inspired earrings on the wall, right across from delicate yet rustic wooden kitchen stools and jars of candles. You'll find {EM} Reservoir designs in the store, as well as collections of purses, clothing and home goods from designers she loves. There is even a line of men's clothing.

When I asked store owner and designer Erin Murphy for her card, she handed me her clothing design card, yet planted a disclaimer that her business cards for the store were being made - out of wood. Yep, Erin is a Michigander, and loves her wood. Which hooked me in even more, because she got her cards from cardsofwood.com, which is where I was looking to have our cards made at Tin Shingle.

And that's not all, Reservoir & Wood is having a 15% off sale for Mother's Day, with a sale on the many purses you can find throughout the store. Stop in! They are on the East End of Main Street next door to The Hop. Just take the family, plant your hubby and kids at Hop, and shop!